Archive for April 18th, 2012

April 18, 2012

Review: Maxfactor False Lash Effect 24 Hour

Without any intro whatsoever, I can tell you that Maxfactor have just broken my heart.

Maxfactor’s False Lash Effect original mascara is my favourite of all time, Holy Grail, whatever you want to say. I mean, I LOVE that stuff. Knowing that no matter what kind of rubbish mascara I test out, there’s always the Maxfactor to return to, and that it’ll always be exactly what I want, is really comforting! (OK, I may be slightly too emotionally attached..!) If the unthinkable happens, and it’s out of stock, I’ll just buy the Masterpiece Max – it’s almost as good.

I just spent £11.99 on this new formula and it really hurts me that I did so. I was excited about it, thinking that it could only be an improvement on my favourite, and so happily started applying it, humming a little tune as I did so. (I’m actually not making that up for effect, I hum all the time.) But then I was confused. I’d just applied some, and my lashes looked…worse. Worse than purely natural. Oh well, I must just need to wiggle it more…But nope, still nothing. In fact, my lashes were clumping together – something that I thought would be impossible with the False Lash Effect brush – and there was no volume, no length, no curl, no nothing.

It doesn’t do anything. At all. Just to check that I wasn’t going mad, I applied my Revlon 3D Extreme to my other eye – and bam, perfect lashes. By comparison, my Maxfactor eye looked like the efforts of a 13-year-old who’s nicking her mum’s old dried out Maybelline. (That’s meant to be an insult, I hate Maybelline.) Awful!

I’m going to keep trying; I refuse to give up in one go on something that should be amazing. I’ll use it tomorrow, I’ll pump it like crazy to dry out the very wet formula, I’ll try my best to make it work. But I have to say: Maxfactor have deeply disappointed me with this, and I’m not sure how long it’ll take me to forgive them.

1.5 stars, because it hasn’t fallen off yet, and it is at least as black as it should be.

 

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April 18, 2012

Have Boots No. 7 Done It Again?

So I see that Boots have brought out a new anti-aging line for their No. 7 brand, “Lift and Luminate”. Intended for users of 45 years and older, they say it contains high levels of the same ‘miracle’ ingredient that caused the publicity & shopping sensation for their “Protect and Perfect” serum – I’m sure most people remember that! This seems like an attempt to whip up another storm like the previous one in my opinion as No. 7 already have countless anti-aging products in their several separate lines. If it gets any more confusing I can imagine people just buying at random.

Anyway, I’m only 21, so I can’t test this out; I can only wait and see the response among the ladies and gents that use it.  I’m just hoping that all these miracle ingredients lead to some actual miracles pretty soon – come on cosmetic/pharmaceutical researchers, you only have about 14 years until I become a willing customer! And heck, I’m already buying eye cream.

If you want to check out this new line, click the pretty picture:

image from mirror.co.uk

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