Have Boots No. 7 Done It Again?

So I see that Boots have brought out a new anti-aging line for their No. 7 brand, “Lift and Luminate”. Intended for users of 45 years and older, they say it contains high levels of the same ‘miracle’ ingredient that caused the publicity & shopping sensation for their “Protect and Perfect” serum – I’m sure most people remember that! This seems like an attempt to whip up another storm like the previous one in my opinion as No. 7 already have countless anti-aging products in their several separate lines. If it gets any more confusing I can imagine people just buying at random.

Anyway, I’m only 21, so I can’t test this out; I can only wait and see the response among the ladies and gents that use it.  I’m just hoping that all these miracle ingredients lead to some actual miracles pretty soon – come on cosmetic/pharmaceutical researchers, you only have about 14 years until I become a willing customer! And heck, I’m already buying eye cream.

If you want to check out this new line, click the pretty picture:

image from mirror.co.uk

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