Review: Maxfactor False Lash Effect 24 Hour

Without any intro whatsoever, I can tell you that Maxfactor have just broken my heart.

Maxfactor’s False Lash Effect original mascara is my favourite of all time, Holy Grail, whatever you want to say. I mean, I LOVE that stuff. Knowing that no matter what kind of rubbish mascara I test out, there’s always the Maxfactor to return to, and that it’ll always be exactly what I want, is really comforting! (OK, I may be slightly too emotionally attached..!) If the unthinkable happens, and it’s out of stock, I’ll just buy the Masterpiece Max – it’s almost as good.

I just spent £11.99 on this new formula and it really hurts me that I did so. I was excited about it, thinking that it could only be an improvement on my favourite, and so happily started applying it, humming a little tune as I did so. (I’m actually not making that up for effect, I hum all the time.) But then I was confused. I’d just applied some, and my lashes looked…worse. Worse than purely natural. Oh well, I must just need to wiggle it more…But nope, still nothing. In fact, my lashes were clumping together – something that I thought would be impossible with the False Lash Effect brush – and there was no volume, no length, no curl, no nothing.

It doesn’t do anything. At all. Just to check that I wasn’t going mad, I applied my Revlon 3D Extreme to my other eye – and bam, perfect lashes. By comparison, my Maxfactor eye looked like the efforts of a 13-year-old who’s nicking her mum’s old dried out Maybelline. (That’s meant to be an insult, I hate Maybelline.) Awful!

I’m going to keep trying; I refuse to give up in one go on something that should be amazing. I’ll use it tomorrow, I’ll pump it like crazy to dry out the very wet formula, I’ll try my best to make it work. But I have to say: Maxfactor have deeply disappointed me with this, and I’m not sure how long it’ll take me to forgive them.

1.5 stars, because it hasn’t fallen off yet, and it is at least as black as it should be.

 

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